It allows our UI/UX designers to produce a ‘Proof of Concept’ which could be a key factor in the commercial relationship between developers and their clients.
Since user experience is a powerful metric for branding we often use prototyping tools to show our clients different iterations of the product mockup that they requested. We show the concepts in action and help them see how their ideas will take shape. It helps our designers bring their ideas to life and in doing so we are able to provide interactive prototypes to our clients. We at Maruti Techlabs are using prototyping tools to get rid of the hundreds of problems associated with designing.
Preparing mockups or wireframes of an app consumes a lot of time for our designers and also creates a lot of back and forth with the clients which could possibly harm our relationship with our clients. We believe driving customer engagement through user experience is important. Else, once we start sailing on a boat in the wrong co-ordinates, we will never reach the shore. When you fail with your mockup, you land softly - there’s always the chance to validate things that work, iterate and improve. The biggest benefit of prototyping tools is the risk, the sooner we fail, the faster we would learn. At the end of the day, prototyping tools become a platform for full creativity and experimentation for the product team. It helps teams to build understanding, to explore options and barriers that only become visible when you build and test something. The clients get a visual overview of what is actually going to be made. Prototyping tools allow designers and clients to collaborate better while being in the same context rather than having conflicting perspectives. All these problems can be circumvented by using prototyping tools. This is then followed by a series of meetings, emails or phone conversations to reach their final design which truly is a hassle. Whether it is plain experimenting or turning your vision into something tangible, prototypes (low, medium or high fidelity) assist in testing and building while preserving overall design consistency.Īs designers are bound to design things that are described to them by clients, not all actually understand what the requirements really are. One of the most popular phrases in the world of design from IDEO states that “ If a picture is worth a thousand words, a prototype is worth a 1000 meetings”.
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